The Week: Brand News - Coca-Cola to go herbal

Coca-Cola is planning to launch a drinks range based on traditional Chinese herbal ingredients and recipes in the first quarter of next year. The company has also signed a deal with the Italian coffee brand Illy to develop a range of premium ready-to-drink coffee products.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content