The Week: Brand News - Domino's ads lift sales

Domino's Pizza UK and Ireland has attributed a 10.8 per cent rise in like-for-like sales for the 13 weeks to 27 September to its latest marketing push.

The company increased its advertising budget to £20 million earlier this year in a bid to attract consumers keen to save money by eating at home. It has released a series of TV ads, and sponsored a number of high-profile TV programmes, such as Britain's Got Talent.