The Week: Brand news - Fox's memorabilia on eBay

Fox's Biscuits has opened an eBay shop that allows consumers to purchase one-off keepsakes previously owned by the brand's spokesman Vinnie.

As part of a £5 million multimedia campaign created by Mother, possessions from Vinnie's criminal past, such as a stuffed boar's head and an empty violin case, have been put up for sale, with all auction proceeds donated to the UK charity Crimestoppers.