The Week: Brand News - Google tops brand survey

Google has managed to hold on to its position as the country's most-loved brand, according to a survey by Marketing magazine.

The poll also revealed that Pot Noodle has remained as the UK's most-hated brand. Amazon, which was at 117th in 2006, has exploded into third, while the internet auction site eBay fell to fifth place from fourth.

More traditional names such as British Airways (sixth), Coca-Cola (seventh) and Heinz (ninth) all made the top ten. McDonald's came in as the second most-hated behind Pot Noodle, while the football club Manchester United was placed as the seventh most-hated brand, rising from 12th.

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