The Week: Brand news - Havas surveys green value

Havas has produced a global survey into climate change that reveals that 79 per cent of consumers would rather buy from companies that are doing their best to reduce their impact on the environment.

The survey, which was based on interviews with more than 11,000 respondents in Brazil, China, France, Germany, India, Mexico, Spain, UK and the US, also revealed that 9 per cent of people are likely to buy more green goods in the next 12 months and that 35 per cent are willing to pay a premium for green products.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content