The Week: Brand news - Havas surveys green value

Havas has produced a global survey into climate change that reveals that 79 per cent of consumers would rather buy from companies that are doing their best to reduce their impact on the environment.

The survey, which was based on interviews with more than 11,000 respondents in Brazil, China, France, Germany, India, Mexico, Spain, UK and the US, also revealed that 9 per cent of people are likely to buy more green goods in the next 12 months and that 35 per cent are willing to pay a premium for green products.