The Week: Brand News - Nestle to launch Kinder rival

Nestle is planning the launch of Kit Kat Senses, a cream-filled chocolate bar that has been devised to compete against Ferrero's Kinder Bueno.

The chocolate bar has already been introduced in Australia and New Zealand as Kit Kat Temptations, and comes in hazelnut praline, caramel fudge and coconut eclair flavours. The launch is set for early next year, and will be supported by an advertising push.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content