The Week: Brand news - P&G to slash staff numbers

Procter & Gamble is to cut 15 per cent of its workforce and focus on its biggest-selling brands in a bid to increase productivity.

The company will continue to invest in its brands that have annual sales of more than $500 million, including Swiffer and Tide, but will divide the remaining 250 into three categories: "future stars", which have growth potential, "local jewels", which are strong in individual countries, and "underperformers", which will be sold off or discontinued.