The Week: Brand News - Pepsi to launch Raw brand

Pepsi UK is to launch its first main brand variant since it introduced Pepsi Max to the UK in 1993. The new brand, called Pepsi Raw, is made with cane sugar rather than the usual high-fructose corn syrup, and will be positioned as a "healthier" cola. The brand will be launched in pubs and bars in early 2008, and will be on shelves towards the end of the year.

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