The Week: Brand News - Pizza Hut is now Pasta Hut

Pizza Hut is to temporarily change its name to Pasta Hut, as part of a £100 million relaunch to celebrate the addition of eight new pasta dishes to its menu.

The 50-year-old restaurant chain has taken the decision following research that revealed consumers wanted more variety when eating out, and that the British public eat more pasta than pizza. The name change will be supported by a multimillion-pound marketing campaign, spearheaded by TV ads created by Abbott Mead Vickers BBDO.