The Week: Brand News - Red Bull creates mega ad

Red Bull has created what it claims is the largest ad in the world - a logo the size of 60 tennis courts has been set up beneath the flight-path at Heathrow. The 125,000-square-foot ad forms part of a £1.2 million campaign to promote the Red Bull Air Race World Series, that includes a 3D cinema campaign, TV, posters and a slightly smaller outdoor ad under the flight-path at Gatwick.

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