The Week: Brand News - Santander joins Ferrari

Santander will no longer sponsor the Formula One team McLaren Mercedes, choosing instead to switch its allegiance to rival team Ferrari. Giving his reasons for the new five-year deal, Luca di Montezemolo, the president of Ferrari, explained that the two companies shared a number of things, including their focus on clients, the leading nature of the brands and their shared company colour - red.

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