The Week: Brand News - Tesco in Disney/Pixar deal

Disney/Pixar has signed a deal with Tesco to launch a co-branded range of children's food featuring Disney and Disney/Pixar characters. The food range will have strict limits on calories, fat, sugar and salt levels, and will launch in November with fruit, followed by yoghurts, cereals, bakery items and milk in January.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content