The Week: Brand news - Typhoo will change logo

Typhoo is to change its logo for the first time in its history as part of a partnership with 20th Century Fox.

Under the deal, the tea will be renamed Ty.whoo, and will use the new tagline "You only get a Who with Typhoo" to promote the forthcoming animated release of Dr Seuss' Horton Hears a Who!, which stars the voice of Jim Carrey.