Visit London is planning a rebrand of its global identity ahead of the 2012 Olympic Games.
The body has hired the branding agency Saffron to redesign its consumer, corporate and business branding, including the Totally London identity, which was created by Abbott Mead Vickers BBDO, and the Visit London logo, which was designed by Wolff Olins.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
