The Week: Brand News - Visit London in rebrand

Visit London is planning a rebrand of its global identity ahead of the 2012 Olympic Games.

The body has hired the branding agency Saffron to redesign its consumer, corporate and business branding, including the Totally London identity, which was created by Abbott Mead Vickers BBDO, and the Visit London logo, which was designed by Wolff Olins.

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