The account, which covers creative duties for TV channels including Living, Virgin1 and Bravo, was previously divided between a number of small shops. The aim of the review was to consolidate the business into one agency.
The pitch, which was handled through Oystercatchers and run by Jeff Dodds, the recently appointed brand and marketing director, was called because the broadcaster felt its channels' growth justified increased spend and unified communications.
Earlier this month, Virgin Media TV rebranded its Virgin1 channel by giving it a new logo, identity and furry character, called Red.
Virgin Media TV has been put up for sale by its owner, Virgin Media, with potential buyers including BSkyB and Channel 4.