The Week: Brooklyn Brothers takes on Virgin Media TV's creative

The Brooklyn Brothers has won Virgin Media TV's advertising account after a pitch against Leo Burnett and Karmarama.

The account, which covers creative duties for TV channels including Living, Virgin1 and Bravo, was previously divided between a number of small shops. The aim of the review was to consolidate the business into one agency.

The pitch, which was handled through Oystercatchers and run by Jeff Dodds, the recently appointed brand and marketing director, was called because the broadcaster felt its channels' growth justified increased spend and unified communications.

Earlier this month, Virgin Media TV rebranded its Virgin1 channel by giving it a new logo, identity and furry character, called Red.

Virgin Media TV has been put up for sale by its owner, Virgin Media, with potential buyers including BSkyB and Channel 4.


Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content