The Week: City News - Premier to retain brands

Premier Foods has denied that it is considering a sale of its key brands as it looks to lower a net debt of around £1.8 billion accumulated by its acquisitions of brands such as Hovis and Campbell Soup.

The Financial Times had reported that Premier Foods was close to selling a number of brands in its portfolio, including Mr Kipling, Branston Pickle, Quorn and a range of Sharwood's sauces.