The Week: City News - Sullivan sells Sport stake

David Sullivan is selling his 50 per cent stake in Sport Newspapers to Interactive World, the AIM-listed adult mobile phone content provider, in a deal thought to be worth £40 million. Interactive World now aims to change the content of the Daily Sport and the Sunday Sport in order to reverse its sharp decline in circulation over the past two years, and attract blue-chip advertisers. The remaining 50 per cent stake in the group is owned by Ralph and David Gold, who control the chain of Ann Summers shops.