The Week: City news - WPP wins right to TNS data

TNS will provide the WPP Group with the same information it gave to GfK last week as part of its merger agreement with the market-research rival, after receiving a notice for information from WPP.

TNS previously rejected two proposals from the WPP chief executive, Sir Martin Sorrell, because it believed the offers undervalued the company. Last week, TNS and GfK agreed a £2.2 billion merger, which would make the merged entity the world's second-biggest market-research company. However, the merger could face a European Union competition probe, as it would concentrate power for TV-audience measurement.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content