United Biscuits has recruited Doug Clydesdale, former chief executive of
Golden Wonder, to head up a new KP crisps division, following a wide-
ranging management reorganisation.
Clydesdale, who was marketing director of KP until he left for Golden
Wonder in 1993, will be in charge of one of four newly-created business
units within UB’s snacks operation.
The other three are: KP Snacks, headed by former KP marketing director
Will Carter; Nuts, which will be run by Hugh McPherson, former managing
director of McVitie’s Cake Company; and Derwent Valley, which will
continue to be managed by Paul Revell.
A spokeswoman said it was too early to say what impact the restructuring
would have on marketing structures and strategies.
The changes are designed to give KP greater product focus, and follow a
similar exercise undertaken at UB’s Ross Young’s business in 1992.
In addition, UB has moved from managing its businesses globally by
product stream to a regional management structure.
The UK region is being headed by chief executive Malcolm Little.