The Week: Co-op kicks off review of £18m advertising business

The Co-operative has put its £18 million advertising business up for pitch.

A shortlist of agencies has already been drawn up in a review that is being handled by Debbie Robinson, the director of food retail marketing, and Patrick Allen, Co-op's executive director of marketing.

The incumbent, McCann Erickson, will not repitch for the account, which includes Co-op's food advertising as well as brand work for its stores. The review does not include advertising for Co-op's financial arm, which is handled by Farm.

Co-op recently completed a rebranding exercise that saw it refit two-thirds of its 4,300 stores and cost £1.5 billion. This was backed by a two-and-a-half-minute TV ad, created by McCann Erickson, that featured Bob Dylan's Blowin' In The Wind.

The group recently reviewed its media planning and buying business but retained Rocket on its Co-op stores and Rapp Media on its Somerfield business.