The Week: Coca-Cola moves £40m media business into Vizeum

Coca-Cola has consolidated its £40 million UK media planning and buying business into Vizeum, as exclusively revealed by Campaign on

Vizeum won the brief after a pitch against Naked Communications, Universal McCann and Starcom.

The Aegis-owned agency retains planning and press buying duties on the business, and adds the £20 million TV buying element of the account, which was previously handled by Universal McCann.

ZenithOptimedia, which was originally included in the review process, pulled out due to conflict.

The soft-drinks giant called a review of the business in July, following a similar process in other markets. Its UK advertising account, which is shared between Mother, VCCP and Lowe, is unaffected.

Cathryn Sleight, the marketing director of Coca-Cola Great Britain, said: "Vizeum demonstrated world-class, insightful connection strategies between brands and consumers."