The Week: Creative Reviews - BBH breaks off with SCA

Bartle Bogle Hegarty has parted company with SCA Hygiene, the owner of brands including Bodyform and Libresse, following discussions over the future direction of its advertising. It is unclear whether the account, which involves pan-European advertising for the two brands, will be put up for pitch or will move into one of SCA Hygiene's roster of agencies, which includes Fallon and Delaney Lund Knox Warren & Partners.

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