The Week: Creative Reviews - Mother tightens Coke grip

Mother has won the pan-European advertising account for the Coca-Cola-owned energy drink Powerade, following a two-way pitch against an unnamed German agency. Nitro, the incumbent, did not repitch for the business. Mother, which already works on Coke, Schweppes Mixers, Dr Pepper and Lilt, will now work on a summer advertising campaign for the brand.

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