The Week: Digital reviews - AnalogFolk wins WTA brief

AnalogFolk has picked up the global digital marketing account for the Sony Ericsson WTA Tour.

The agency has been briefed to develop a global campaign for the brand that appeals to younger, more casual tennis fans, as well as raising awareness and attracting traffic to the tour's newly relaunched website. The campaign will incorporate online advertising, user-generated and community initiatives, gaming and viral marketing.