"It used to be that the industry was full of charismatic bastards. They'd charm the pants off the clients and then go and shag their best friends' wives while indulging in bouts of drug-taking so wide-ranging that Hunter S Thompson would hold up his hands and say: 'Whoa, boys. Enough is f*cking enough.' Then somewhere along the line the industry got nice. And boring." - Steve Henry, a creative's blog
"The world of consumer-brand relations was changing. The age of consumers aspiring upwards to brands was giving way to an age where brands had to 'aspire downwards' to consumers. The 'age of deference' was giving way to the 'age of reference'." - Read how Mother London created the Orange Gold Spots campaign in the latest shortlisted APG Strategy Awards paper
"It seemed to make sense, and it was quite humorous - I mean, it's not a like 'Hey, check that ad out', but it gets the point across." - Mike, 52, banker, gives his thoughts on the latest Flora ad to Public View.