The Week: Digital Reviews - CMW lands Cabwise brief

Transport for London has hired CMW to handle the digital account for its Cabwise service.

CMW will be briefed to integrate Cabwise's current standalone website into TfL's existing site, with the long-term strategy of phasing out the original Cabwise site. The agency will also create a series of digital campaigns to promote Cabwise, which will be placed on external websites.

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