The Week: Digital Reviews - Help the Aged picks TDA

Help the Aged has appointed TDA to develop an online campaign for its "Cows 'n' things" ethical gift website, following a pitch against one undisclosed agency.

The charity wants to use the site to attract revenue during the run-up to Christmas, and TDA has been briefed with attracting increased traffic and new donors. The campaign will incorporate e-mail and online display advertising plus paid and natural search activity.