The Week: Digital Reviews - LBi scoops Etihad account

LBi has won the global digital sponsorship advertising account for Etihad Airways, the airline of the United Arab Emirates, and will now promote the company's sponsorships online.

Etihad has a number of existing sports sponsorship deals with the Ferrari Formula One team, Harlequins Rugby Club and Chelsea Football Club. The airline also secured a deal in October to sponsor the Telstra Dome in Melbourne, Australia, which will be renamed the Etihad Stadium in March 2009.

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