The Week: Digital reviews - Logitech signs up agencies

Logitech has appointed DWA as its European digital media planning and buying agency following a three-way pitch.

The agency will oversee a pan-European campaign in the run-up to Christmas, promoting the company's webcam products. Separately, Logitech has also hired Kitcatt Nohr Alexander Shaw to undertake a pan-European research project into consumer buying patterns of webcams.


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