The Week: Digital Reviews - MCBD picks up £17m Moneysupermarket.com account

Miles Calcraft Briginshaw Duffy has scooped the £17 million advertising account for Moneysupermarket.com, after a final pitch against Fallon.

Adam & Eve, Bartle Bogle Hegarty and the incumbent, Doner Cardwell Hawkins, also originally pitched for the business.

MCBD is now understood to be planning a celebrity-fronted campaign for the price comparison website. The agency confirmed that the ads will no longer feature the Dragon's Den star Peter Jones, who fronts the company's current ad campaign.

The campaign, which sees Jones scooting around a virtual supermarket on the back of a trolley, was created by DCH, which has handled the business since 2006. The appointment of a new advertising agency comes shortly after Moneysupermarket.com hired its new marketing director, David Osborne, who joined from easyJet just over four months ago.

The pitch process was handled by the AAR.

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