The Week: Digital reviews - McDonald's hires Avenue A

McDonald's has hired Avenue A/Razorfish to its digital account following a final pitch against AKQA.

Dare and Tribal DDB were knocked out at an earlier stage of the review, which was handled by OysterCatchers. The agency, which has a previous relationship with McDonald's via Duke, a company it acquired last year, will work on digital strategy, website design and online ads for the fast-food chain.