The Week: Digital Reviews - Mirada nets Britvic mobile

Britvic has appointed Mirada to handle its mobile advertising account.

The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and Robinsons. Mobile solutions for on-pack promotions will develop beyond traditional "text-to-win" campaigns to include mobile games and scratchcards.