The Week: Digital Reviews - P&G expands digital roster

Procter & Gamble is expanding its pan-European digital creative roster as it prepares to boost its online adspend.

The FMCG giant has contacted UK digital agencies with offices in multiple European territories with a view to adding at least one to its roster. Last September, P&G completed a five-month review of its pan-European digital advertising arrangements when it appointed, LBi and Saatchi & Saatchi Interactive to its roster.