The Week: Digital reviews - P&G reviews digital roster

Procter & Gamble has called a review of its digital agency roster, which includes Saatchi & Saatchi Interactive, LBi and Agency.com.

The FMCG giant is understood to be looking to increase its online adspend this year, and wants to consolidate the account into a smaller number of agencies. Last year, it went off roster to appoint Digitas to handle the global digital strategy, website development and online advertising for its Head & Shoulders haircare brand.