The Week: Digital Reviews - Rapier scoops Travelodge

Travelodge, the budget hotel chain, has appointed Rapier to handle its digital advertising business after a pitch against undisclosed agencies.

Rapier will develop Travelodge's website and eCRM activity. It will also produce some online creative work. In recent years, Travelodge has used several agencies to work on its digital projects, including Swordfish, Twentysix London and Doner Cardwell Hawkins.