The bank removed Digitas from the account after a three-year relationship in July. It is estimated the digital business is backed by a spend of more than £4 million. RKCR/Y&R currently handles Lloyds TSB's above-the-line account. In July, the bank also appointed its roster agency LBi to redesign its online banking service over the next three years. In May, Rapier won the task to head up Lloyds TSB's eCRM work.
Saint, Rainey Kelly Campbell Roalfe/Y&R's digital shop, has picked up the Lloyds TSB account without a formal pitch.