The Week: Digital Reviews - Tribal wins Guinness brief

Diageo has handed Tribal DDB the brief to develop a global digital advertising strategy for Guinness, following a pitch that began last month (Campaign, 1 June) against AKQA, Agency Republic and Carlson Marketing. The multimillion-pound brief includes online advertising, web development and digital marketing in the UK, Ireland, Asia, Africa and the US. The brand previously used a range of agencies in individual markets.