The Week: Digtal Reviews - Iris lands HMRC campaign

HM Revenue & Customs has appointed Iris to handle a benefits campaign, after a pitch against undisclosed agencies through COI.

The agency will promote a range of government entitlements available to new parents such as child benefits, child trust funds, child tax credits and the recently introduced health in pregnancy grant, which are aimed to help parents provide a better financial future for their children. Iris will work across a number of channels including digital, experiential, print, sales promotion, PR and ambient platforms.


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