Expected to break early next year, the integrated campaign will provide general health messages for parents, with information tailored to those most at risk. In May, M&C Saatchi was appointed to handle the advertising element of the campaign, which aims to reduce the proportion of overweight and obese children to the levels recorded in 2000 by 2020.
The Week: Digtal Reviews - Profero to handle DOH brief
COI is understood to have handed Profero a brief to carry out the digital element of the Department of Health's anti-obesity drive.
