The Week: Digtal Reviews - Profero to handle DOH brief

COI is understood to have handed Profero a brief to carry out the digital element of the Department of Health's anti-obesity drive.

Expected to break early next year, the integrated campaign will provide general health messages for parents, with information tailored to those most at risk. In May, M&C Saatchi was appointed to handle the advertising element of the campaign, which aims to reduce the proportion of overweight and obese children to the levels recorded in 2000 by 2020.

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