The Week: Direct Marketing News - Exam regulators hire Lida

The Office of the Qualifications and Examinations Regulator, the new regulator of qualifications, exams and tests in England, has appointed Lida to redevelop its online communications.

The agency won the business after a pitch handled by COI, and will now work on the strategy and design of the regulator's website, to find a more social way of communicating with the public.