The agency won the account in July 2000, and went on to secure the ad business for the HBOS-owned bank's online insurance company esure, before the company moved that portion of the business in-house in 2002. Since appointing DLKW, the bank has become infamous for its "cast of characters" campaign, which features staff members singing along to reworked versions of classic songs.
The first ad saw bank employee Howard Brown singing a version of Sex Bomb, while the most recent demoted him to a cameo role in favour of the call-centre worker Thomas Yau.
Media, which is held by Vizeum, is unaffected.
- Live Issue, page 8.