The Week: DLKW beats DDB London to retain £18m Halifax business

Delaney Lund Knox Warren & Partners has retained the £18 million Halifax business after a final shoot-out against DDB London. TBWA\London and Fallon, who also competed, were knocked out earlier in the pitch.

DLKW won the Halifax account in July 2000. Since then, the agency has produced its infamous "cast of characters" campaign, which saw staff members, such as Howard and the call-centre worker Thomas, adapting the lyrics of classic songs.

The pitch was called in April, as the bank decided its singing-and-dancing advertising needed to be rethought in light of the looming global credit crunch.

Since then, the pressure on Halifax and its parent company HBOS has intensified. Last week, the company announced a 72 per cent drop in pre-tax profits for the first six months of the year.

Media planning and buying, which is handled by Vizeum, is unaffected.

- Opinion, page 21.

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