The Week: DM Reviews - Co-op extends review

The Co-operative Group has extended its brand advertising agency review to incorporate agencies of all marketing disciplines.

The company sent out RFIs last week and is looking to appoint a roster of agencies across all product categories except financial. The Co-op's advertising is handled by McCann Erickson, which is not repitching for the business. Its direct marketing is handled by TDA.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content