The Week: DM Reviews - Electrolux kicks off pitch

Electrolux has called a review of its European direct marketing roster, in an attempt to focus more heavily on customer relationship marketing, digital and experiential marketing.

The search, which is being handled by Agency Assessments and Oystercatchers, will look for agencies to work alongside Electrolux's creative agency, Lowe, and its media agency, ZenithOptimedia. The successful agencies will work on a number of brands across the Electrolux range, which includes AEG, Juno and Zanussi.

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