The Week: DM Reviews - Geronimo secures ING task

Geronimo has won the £4 million ING Direct direct marketing account following a pitch against Archibald Ingall Stretton, Clark McKay & Walpole and the incumbent, Targetbase.

The agency has been briefed to increase engagement and bring DM in line with the online bank's "Feels good" campaign, created by Beattie McGuinness Bungay, which won the advertising account earlier this year. The pitch was handled by the AAR.

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