The Week: DM Reviews - Haygarth lands Palm task

Haygarth has been appointed to handle the £3 million European below-the-line account for the PDA brand Palm.

The agency picked up the business following a four-way pitch against WDMP, EHS Brann and The Marketing Store. Haygarth will be responsible for creating experiential, retail and digital marketing campaigns for the brand, which has recently lost ground in the PDA sector to the iPhone and the BlackBerry.