The Week: DM Reviews - Labour calls review of DM

The Labour Party has called a review of its direct marketing account, following the Tories' decision to review DM last week (Campaign, 26 September).

The Party has already approached several agencies with a brief that is understood to include on- and offline communications. Labour spent £1.3 million on direct mail between January and May in the build-up to the 2005 general election, according to Nielsen Media Research.