The Week: DM Reviews - LSBU seeks direct agency

London South Bank University is looking for a direct marketing agency to handle its £2 million integrated account.

As part of the brief, the successful agency will be asked to build the university's profile and encouraging students to join. The account will incorporate all online activity, media liaison, branding, copywriting, advertising and marketing for the university, which has more than 23,000 students from across the world.