The Week: DM Reviews - Monarch reviews £5m DM

Monarch Airlines has called a review of its £5 million direct marketing account with a view to consolidating it into one agency.

The budget airline has expanded its marketing requirements to include direct response, outdoor, radio and online, and is planning to make an appointment this month. It currently uses Milton Bayer and Stream for on- and offline marketing. Both will be invited to repitch.

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