The Week: DM Reviews - NU finalises DM roster

Norwich Union has finalised its roster of direct marketing agencies, having added WDMP and Hicklin Slade & Partners to work on the Norwich Union Direct and Norwich Union Life brands respectively.

The incumbent agency, TDA, will also work on Norwich Union Life alongside Hicklin Slade and the lead direct marketing agency, Craik Jones Watson Mitchell Voelkel, which was hired last week. The incumbent agency on Norwich Union Healthcare, Kitcatt Nohr Alexander Shaw, will continue to work on the brand, and will be assisted by WDMP.